In an inclusive range of 50 shades fenty beauty foundation delivers buildable medium to full coverage with an ultra lightweight texture that diffuses the look of pores while letting skin look like skin.
Fenty beauty shade range foundation.
And the hype was real when i dared to try and visit the fenty beauty website on friday morning i was.
Get the closest thing to rihanna s flawless skin with fenty beauty pro filt r soft matte longwear foundation.
From pro filt r soft matte foundation hydrating foundation that changed the game with 50 inclusive shades to the fan fave concealer and setting powder to the wide shade range of cream blush fenty beauty products are designed to feel lightweight and love to be layered.
Most importantly rihanna creates makeup to inspire.
Buy now fenty beauty pro filt r soft matte longwear foundation harvey nichols 26.
Of course no launch attached to rihanna is without massive hype but the fact that she was able to create such an inclusive shade range unlike lots of huge beauty.
The fenty beauty foundation comes in a whopping 40 colours ranging from a shade for super fair skin with neutral undertones all the way up to very dark skin with cooler undertones.
Most importantly rihanna creates makeup to inspire.
Most importantly rihanna creates makeup to inspire.
From pro filt r soft matte foundation hydrating foundation that changed the game with 50 inclusive shades to the fan fave concealer and setting powder to the wide shade range of cream blush fenty beauty products are designed to feel lightweight and love to be layered.
It s worth acknowledging that an extensive shade range didn t start with fenty beauty m a c had 43 existing shades of its pro longwear foundation when fenty launched.
Fenty beauty products have drawn international praise for the range of shades offered in particular for including darker shades among the first 40 then 50 different colors for its pro filt r foundation addressing a long criticized gap in cosmetic industry offerings for black women and other women of color.
Many credit rihanna s fenty beauty line as igniting the trend.
Although not the first to launch an extensive and inclusive shade range fenty beauty is a perfect example of a brand that has set a global precedent not just with foundation.
Adding 10 new offerings to its iconic 40 shade foundation range fenty beauty s pro filt r soft matte longwear foundation will now be available in 50 shades.